A result of partnering in M2M market
When Telenor Objects launched its Shepherd Partner Network this
spring, the company also invited its partners to participate in a
competition to develop a flexible solution for tracking and tracing
a range of mobile assets such as tools, machines and materials
using RFID, GPS and GSM location technologies. The prize was NOK
100.000 and an opportunity to take part in revenue streams.
CEO of Telenor Objects Hans
Christian Haugli between winners Geir Myrold
from TraceTracker AS (left) and Geir Melby from Tellu AS
Five partners presented their ideas before the summer and two
proposals were selected.
"TraceTracker and Tellu both demonstrated thorough understanding
of the task at hand. They did however propose very different
solutions and this is why we chose to continue the process with
both companies," says Thor Steffensen, VP Sales & Marketing in
Telenor Objects.
Different solutions for different markets
The two companies have focused on different market segments and
functionality when developing their proposals. While TraceTracker
has extended their position as a provider of traceability solutions
for the professional market, Tellu has taken a fresh look on how to
implement a solution for the consumer, SMB market and the public
sector.
"It is an honor to work with Telenor Objects to make the "Internet
of Things" a reality," says Geir Myrold, head of Nordic region at
TraceTracker. "As a leading provider of asset tracking and product
traceability solutions, TraceTracker will be developing a unique
solution on top of the Telenor Objects Shepherd platform that
enables customers to monitor own and third party assets and in
real-time and analyze where they have been."
TraceTracker's proposal builds on their experience in the area of
food traceability, where they have been present for several
years.
Tellu will, based on their expertise on user interaction and
usability, offer a self-serviced application that will enable users
to tailor the use of sensors and tracking devices to the users own
need. The Tellu application will support all types of sensors
offered on the Shepherd platform. Tellu also displayed an Android
based mobile application which demonstrates how a mobile phone may
be used as a sensor device on the Shepherd platform.
"We are delighted to be part of the Shepherd network and we are
looking forward to develop this market together with Telenor
Objects and the Shepherd partners," says Geir Melby CEO at
Tellu.
Aiming for a generic asset tracking
solution
Current Track and Trace solutions are often proprietary which
makes it difficult to share information or use devices from third
party suppliers. Telenor Objects expects that platforms such as its
Shepherd platform, which enables any (supported) device to be
monitored and controlled by any application, will spur growth in
the M2M market.
"In our device library a customer will find several devices
compatible with the solutions. We believe freedom of choice will
make the offering more attractive," says Thor Steffensen.
The awards were handed out at Telenor Objects partner seminar last
week. Present at the seminar was also pilot customer Grunnarbeid
AS. The company presented construction industry challenges in terms
of having tools, machinery and materials available at the right
place at the right time. Margins are generally low in the industry
and reduction of work stoppages could potentially improve margins
significantly.
Telenor Objects plans to roll out the TraceTracker and Tellu
solutions by the end of the year.
A result of partnering in M2M
market
When Telenor Objects launched its Shepherd Partner Network this
spring, the company also invited its partners to participate in a
competition to develop a flexible solution for tracking and tracing
a range of mobile assets such as tools, machines and materials
using RFID, GPS and GSM location technologies. The prize was NOK
100.000 and an opportunity to take part in revenue
streams.
Five partners presented their ideas before
the summer and two proposals were selected.
"TraceTracker and Tellu both demonstrated
thorough understanding of the task at hand. They did however
propose very different solutions and this is why we chose to
continue the process with both companies," says Thor Steffensen, VP
Sales & Marketing in Telenor Objects.
Different solutions for different
markets
The two companies have focused on different market segments and
functionality when developing their proposals. While TraceTracker
has extended their position as a provider of traceability solutions
for the professional market, Tellu has taken a fresh look on how to
implement a solution for the consumer, SMB market and the public
sector.
"It is an honor to work with Telenor
Objects to make the "Internet of Things" a reality," says Geir
Myrold, head of Nordic region at TraceTracker. "As a leading
provider of asset tracking and product traceability solutions,
TraceTracker will be developing a unique solution on top of the
Telenor Objects Shepherd platform that enables customers to monitor
own and third party assets and in real-time and analyze where they
have been."
TraceTracker's proposal builds on their
experience in the area of food traceability, where they have been
present for several years.
Tellu will, based on their expertise on
user interaction and usability, offer a self-serviced application
that will enable users to tailor the use of sensors and tracking
devices to the users own need. The Tellu application will support
all types of sensors offered on the Shepherd platform. Tellu also
displayed an Android based mobile application which demonstrates
how a mobile phone may be used as a sensor device on the Shepherd
platform.
"We are delighted to be part of the
Shepherd network and we are looking forward to develop this market
together with Telenor Objects and the Shepherd partners," says Geir
Melby CEO at Tellu.
Aiming for a generic asset tracking
solution
Current Track and Trace solutions are often
proprietary which makes it difficult to share information or use
devices from third party suppliers. Telenor Objects expects that
platforms such as its Shepherd platform, which enables any
(supported) device to be monitored and controlled by any
application, will spur growth in the M2M market.
"In our device library a customer will find
several devices compatible with the solutions. We believe freedom
of choice will make the offering more attractive," says Thor
Steffensen.
The awards were handed out at Telenor
Objects partner seminar last week. Present at the seminar was also
pilot customer Grunnarbeid AS. The company presented construction
industry challenges in terms of having tools, machinery and
materials available at the right place at the right time. Margins
are generally low in the industry and reduction of work stoppages
could potentially improve margins significantly.
Telenor Objects plans to roll out the
TraceTracker and Tellu solutions by the end of the year.